Wednesday, 24 February 2016
Tuesday, 9 February 2016
Half term homework
There are a number of issues facing the operation of cinemas in the UK.
You can read about those issues at Cinema UK.
Choose three key issues that are of interest to you.
Produce a short summary for each issue, covering:
You can read about those issues at Cinema UK.
Choose three key issues that are of interest to you.
Produce a short summary for each issue, covering:
- What the issue is?
- Why is it an issue?
- How exhibitors are trying to overcome, deal with or manage the issue?
Marketing campaign questions
Consider these questions fully - with explanations - when planning the marketing campaign of your two films.
- USP?
- Target audience?
- Marketing to attract a specific audience:
- Which magazines/newspapers would you advertise in?
- Which magazines/newspapers would you try to get features/articles in?
- Which TV programmes would you try to get features/interviews on?
- What promotions could you run? What sort of products appeal to the target audience?
- On which websites would you place banners, clips or links?
- How would you use social media?
Monday, 8 February 2016
Wednesday, 3 February 2016
Film distribution - task
Watch the FDA Guide to UK Distribution Animation.
Read the Step by Step Guide to Releasing Film.
Make notes for each step of the guide - turn it into a PPT and post it on your blog via Slideshare or using Prezi.
Read the Step by Step Guide to Releasing Film.
Make notes for each step of the guide - turn it into a PPT and post it on your blog via Slideshare or using Prezi.
Tuesday, 2 February 2016
Thursday, 21 January 2016
Audience and institution - exam facts
Coupled with your study of TV drama, you will also have a question on Audience and Institution on your exam.
YOUR EXAM TAKES PLACE ON THE 19TH MAY 2016.
You will have 45mins in the exam to answer a question around the film industry, looking at production, marketing, distribution and consumption.
In preparation for the exam, you will produce four case studies that you will need to memorise and be able to use to answer a question that may come from any of seven different film industry areas:
YOUR EXAM TAKES PLACE ON THE 19TH MAY 2016.
You will have 45mins in the exam to answer a question around the film industry, looking at production, marketing, distribution and consumption.
In preparation for the exam, you will produce four case studies that you will need to memorise and be able to use to answer a question that may come from any of seven different film industry areas:
- Media ownership
- Cross media convergence and synergy
- Technology
- Proliferation of hardware and content
- Technological convergence
- Marketing
- Consumption
Wednesday, 20 January 2016
Audience and Institution - an introduction
Film production is
the process of making a film.
For the exam you'll need to understand all the stages of film production, these are:
Development - This is simply the process of 'finding' a story. Ideas for films come from a variety of sources, they can range from novels, real life events to computer game adaptations. Once you've got an idea you'll need someone to write a pitch for you which you take to a film producer in an attempt to get some funding to make your film. Even at this very early stage you need a very clear idea of who you're aiming you film at so you can include elements that will appeal to them.
For the exam you'll need to understand all the stages of film production, these are:
Development - This is simply the process of 'finding' a story. Ideas for films come from a variety of sources, they can range from novels, real life events to computer game adaptations. Once you've got an idea you'll need someone to write a pitch for you which you take to a film producer in an attempt to get some funding to make your film. Even at this very early stage you need a very clear idea of who you're aiming you film at so you can include elements that will appeal to them.
Pre-production - Once you've got funding you establish your budget and can begin to get a film crew together, you can storyboard the script. You also need break the script down into individual scenes and identify all the locations, props, cast members, costumes, special effects and visual effects needed.
Production - This is simply the process of 'making' the film. Provided you've done your job properly in the pre-production stage making the film should be straight forward. 'Film' is very expensive and difficult to store so an increasing number of film makers are using digital cameras to save money.
Post-production - During this stage you take all the 'film' you've shot and give it to a film editor. They will then begin putting it together. Special effects will be added, a soundtrack will be added, any missing dialogue will be re-recorded and added resulting in a 'rough cut'. This will be shown to the director and a test audience who will offer feedback. Often this causes scenes to be filmed and added or removed.
You need to find out what the following key roles and areas
entail:
- writer
- producer
- casting director
- director
- film finance
- camera operator
- editor
- production designer
- marketing
- exhibition
You must write a description of each role / area and add a relevant image to illustrate.
These sites (alongside wikipedia) will help:
Complete the work in Word, illustrate with relevant images, upload to your blog, print and stick in your books.
Wednesday, 13 January 2016
Evaluation questions
There are 20 remaining marks assigned to your project for evaluation - you must complete seven tasks on your blog.
Your evaluation should link back to your research and use it to explain the choices you have made in your own work.
The tasks must be posted in order, with the question heading at the top of each task. Make sure you answer each question, as well as produce the visual elements.
Your evaluation should link back to your research and use it to explain the choices you have made in your own work.
The tasks must be posted in order, with the question heading at the top of each task. Make sure you answer each question, as well as produce the visual elements.
- In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)
- How does your media product represent particular social groups?
- What kind of media institution might distribute your media product and why?
- Who would be the audience for your media product?
- How did you attract/address your audience?
- What have you learnt about technologies from the process of constructing this product?
- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?
The following blogs (courtesy of Lutterworth College) were awarded full marks:
Evaluation question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)
As part of your planning and research you should have looked at Music Magazines and selected a particular sub genre (e.g. Indie, pop, r&b, dance, etc) to re-create. Find an example of a pre-exisiting music magazine which matches your magazine, paste it into your blog and highlight the key generic conventions of the magazine (the list of terminology can be found HERE)
You should go through the final version of your project and select elements which follow conventions and any which do not.
Produce a nine-frame presentation (in your choice of software) that covers the following aspects:
The title of the magazine
Graphology/page layouts
Costumes, props, iconography used to reflect genre
Camerawork and framing of images
Title, article, header etc font and style
Genre and how the magazine cover, contents and spread suggests it
How your artist(s) are represented
Colour scheme
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