A+I lesson - Exhibition and Consumption

Ai 4 film industry from Sarah Ghost

Half term homework

There are a number of issues facing the operation of cinemas in the UK.

You can read about those issues at Cinema UK.

Choose three key issues that are of interest to you.

Produce a short summary for each issue, covering:

• What the issue is?
• Why is it an issue?
• How exhibitors are trying to overcome, deal with or manage the issue?

Marketing campaign questions

Consider these questions fully - with explanations - when planning the marketing campaign of your two films.

• USP?
• Target audience?
• Marketing to attract a specific audience:
• Which magazines/newspapers would you advertise in?
• Which magazines/newspapers would you try to get features/articles in?
• Which TV programmes would you try to get features/interviews on?
• What promotions could you run? What sort of products appeal to the target audience?
• On which websites would you place banners, clips or links?
• How would you use social media?

A+I lesson - distribution

Ai 3 film industry from Sarah Ghost

Film distribution - task

Watch the FDA Guide to UK Distribution Animation.

Read the Step by Step Guide to Releasing Film.

Make notes for each step of the guide - turn it into a PPT and post it on your blog via Slideshare or using Prezi.

A+I lesson 2

Ai 2 film industry from Sarah Ghost

Audience and institution - exam facts

Coupled with your study of TV drama, you will also have a question on Audience and Institution on your exam.

YOUR EXAM TAKES PLACE ON THE 19TH MAY 2016.

You will have 45mins in the exam to answer a question around the film industry, looking at production, marketing, distribution and consumption.

In preparation for the exam, you will produce four case studies that you will need to memorise and be able to use to answer a question that may come from any of seven different film industry areas:

• Media ownership
• Cross media convergence and synergy
• Technology
• Proliferation of hardware and content
• Technological convergence
• Marketing
• Consumption

Your exam will be focused on British audiences - and you should cover a specific studio or production company in detail in order to meet the exam requirements.

Year 13 - generating solid ideas

Task:
Brainstorm items or situations that scare people.

Narrative theory
Narrative conventions for trailers are similar to films - Todorov's narrative theory.

• Stage 1 - the state of equilibrium is defined
• Stage 2 - disruption to equilibrium by action or crisis
• Stage 3 - character(s) recognise problem and set goals to solve it
• Stage 4 - character(s) try to fix problem, but there are obstacles
• Stage 5 - equilibrium is re-instated, problem solved, conclusion

Film trailers follow similar patterns - however they can vary in which stages they employ. For example, many trailers will remove stage 5 to build appeal.

Task:
Pick ONE idea from the brainstorm - map out a rough 5-stage narrative for that idea.

Horror narrative structures
3 part play:

• First act focuses on central characters beginning ventures into strange or new and ultimately threatening settings
• Second act focuses on what is unleashed as a result of being in this new and strange environment - violence is rife leaving many/most protagonists dead. Survivors become worn down, fear and tiredness starts to break the group down, people who want to raise the alarm often get laughed off
• Third act is the climax, involving dramatic/apocalyptic showdowns with varying outcomes

Task:
Now fit in the horror narrative structures into your 5-stage narrative (if you haven't already)

Propp characters

• Villain
• Hero
• Donor
• Helper
• Princess
• Dispatcher
• False hero

Task:
Now define the characters in your story - you may need only some or all of these. Who are they in your story?

Task:
Watch three different trailers from your chosen genre. For each trailer identify the different stages of Todorov's narrative theory - use screenshots and explain how it demonstrates the stage in the narrative theory.

Now link the stages of a horror trailer to your own idea - which elements from your narrative structure would you include in the trailer?  Which characters? Which stages and characters would you exclude? Why?

More idea generation suggestions:

Pictures ideas from Sarah Ghost