Marketing campaign questions

Consider these questions fully - with explanations - when planning the marketing campaign of your two films.

• USP?
• Target audience?
• Marketing to attract a specific audience:
• Which magazines/newspapers would you advertise in?
• Which magazines/newspapers would you try to get features/articles in?
• Which TV programmes would you try to get features/interviews on?
• What promotions could you run? What sort of products appeal to the target audience?
• On which websites would you place banners, clips or links?
• How would you use social media?