A+I lesson - Exhibition and Consumption

Ai 4 film industry from Sarah Ghost

Half term homework

There are a number of issues facing the operation of cinemas in the UK.

You can read about those issues at Cinema UK.

Choose three key issues that are of interest to you.

Produce a short summary for each issue, covering:

• What the issue is?
• Why is it an issue?
• How exhibitors are trying to overcome, deal with or manage the issue?

Marketing campaign questions

Consider these questions fully - with explanations - when planning the marketing campaign of your two films.

• USP?
• Target audience?
• Marketing to attract a specific audience:
• Which magazines/newspapers would you advertise in?
• Which magazines/newspapers would you try to get features/articles in?
• Which TV programmes would you try to get features/interviews on?
• What promotions could you run? What sort of products appeal to the target audience?
• On which websites would you place banners, clips or links?
• How would you use social media?

A+I lesson - distribution

Ai 3 film industry from Sarah Ghost

Film distribution - task

Watch the FDA Guide to UK Distribution Animation.

Read the Step by Step Guide to Releasing Film.

Make notes for each step of the guide - turn it into a PPT and post it on your blog via Slideshare or using Prezi.

A+I lesson 2

Ai 2 film industry from Sarah Ghost