Example evaluations

Evaluation tasks

This week's lessons will be given over to teaching and writing the evaluation questions. In class you will prepare your responses (look at previous student's blogs for help) so we can check that the content of your responses are up to standard. Once we have agreed that your work answers the question you can then demonstrate your creativity (an essential skill for AS and A2) by following the instructions below.

For the final 20 marks of the project, you must complete seven tasks on your blog, posting them in this order, with the question heading at the top of each task. Make sure you answer each question as well as producing the visual elements. Try not to write more than 1500 words in total.

Useful websites to help you can be found in the link bar on the right hand side.

For the final 20 marks of the project, you must complete seven tasks on your blog, posting them in this order, with the question heading at the top of each task.  Make sure you answer each question as well as producing the visual elements.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

2. How does your media product represent particular social groups ?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

EVALUATION ACTIVITY 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

As part of your planning and research you should have looked at Music Magazines and selected a particular sub genre (e.g. Indie, pop, r&b, dance etc) to re-create. Find an example of a pre exisiting music magazine which matches your magazine, paste it into your blog and highlight the key generic conventions of the magazine (the list of terminology can be found HERE)

You should go through the final version of your project and select elements which follow conventions and any which do not.

The aspects we would like you to consider across your nine frames are:

The title of the magazine

Graphology/page layouts

Costumes, props, iconography used to reflect genre

Camerawork and framing of images

Title, article, header etc font and style

Genre and how the magazine cover, contents and spread suggests it

How your artist(s) are represented

Colour scheme

EVALUATION ACTIVITY 2

How does your media product represent particular social groups?

Pick a key image of your artist from your magazine (ideally the cover image). Take a screengrab of a reasonable sized image of them. Think of one or more recording artists/stars from other magazines with some similarity to them (but maybe some differences too!), find an image on the web of that/those stars and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume etc.

So for example if you have a female R&B star on your cover, look for other female R&B star to compare them with (remember to try and ensure that they are of a similar age, ethnicity etc)...

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your magazine cover

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a publishing company do?

the idea of a distributor and who that might be and why. start here

where the money might have come from for a magazine such as yours here

what your magazine is similar to 'institutionally' (name some magazines which would be released in a similar way)

You need to refer to actual company names and processes so you will need to maybe do a bit more research into magazine publishers like emap

When you have scripted, record the voiceover using iMovie, windows movie maker etc on a new audio timeline, then export to quicktime and embed on blog. (this is a good example of what you can do. It was created for A2 and a slightly different question but the style is correct).

EVALUATION ACTIVITY 4

Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

make sure you have taken a photo of it, post it on the blog and write a few notes on why they would buy your magazine.

EVALUATION ACTIVITY 5

How did you attract/address your audience?

Take a screen grab of your magazines cover, content and spread and place into iMovie, movie make etc. You will then use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your magazine:

http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710

These annotations will highlight the ways in which your Magazine links to other similiar films in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of iconography, similarities with other magazines and what you have identified as the Unique Selling Point of your magazine.

EVALUATION ACTIVITY 6

What have you learnt about technologies from the process of constructing this product?

In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as flickr, blogger, facebook, photoshop, vimeo, scribd, slideshare etc.

EVALUATION ACTIVITY 7

Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to full product?

Concentrate on mise en scene and camerawork.

Grab some images from both tasks and put them on the blog and show what you know about shot types, magazine terms etc. Explain how you've improved.

Lessons week beginning 23rd Feb

Your tasks from now until the deadline (Fri 13th March 2015) is to complete the following tasks:

• Complete the cover / contents / double page spread
• Catch up and complete any missing work identified by your teachers
• Post completed work on your blog
  

Lessons this week

By the end of this week you must have the following completed:

• Peer assessment and feedback on your magazine - evaluate the feedback and post on your blog
• Audience feedback (x10) on your magazine - use your draft on your blog - evaluate feedback and post on your blog
• Teacher feedback - write up your teacher's feedback, evaluate feedback, and post on your blog
• Plan of action for improving your magazine posted on your blog

AS Markscheme (pg 57-60)

AS Media Studies Markscheme by neill ford

6th Feb deadlines

This week you have the following to complete:

• Cover
• Contents page
• Double page spread

Your deadline to complete the draft versions of these items is Friday 6th Feb 3.10pm.


You MUST have this printed out and submitted into the English office in HARD COPY as well as posted on your blog.


Your name and candidate number must be clearly indicated on your submission. Marks may be deducted for late submission.


You will receive marks and feedback w/c Mon 9th Feb.

Portfolio work 26th-30th January

Complete any tasks left over from the first section of the schedule.

• Finish a drawn flat plan of your cover, contents page and double page spread.
• Take photos of the people you are going to use in your magazine (test shots)
• Begin a draft version of your cover, contents and double page spread.
• Continue to gather feedback from your audience. You could use  Survey Monkey (or any similar site) to make a questionnaire if you wish.
• Write a draft article, interview or other written element (this depends on what you are including on your double page spread).
• Continue with general research.
• If you are working on a PC and would like a font that is not installed, send Mr Ford the link to the page that the font is on and he will have it installed for you. This site is good for font ideas.

60 minute magazine cover exemplars

 

Key (top to bottom):

• Hannah Mills
• Jordan Matlock
• Sam Bettany
• Louis Hopkins
• Christie Townsend
• Harry Butler
• Jojo Downing
• Michael Wilson
• Brad Turner
• George Mesias

Schedule and deadlines

In my lessons this week you will 'pitch' your ideas for your music magazine to each other and get some valuable feedback from your peers and your teacher.

Before your pitch you should ensure you have completed ALL the tasks up to the 16th January.

You will need to complete the following task during today's lesson:

Update post
List all the work you have completed (include links for ease of access), and list the work you have yet to complete.
Write a few lines reflecting on what you have learnt so far under the following headings:

Organisation and time management
How well have you adapted to the demands of the schedule?
What (if any) adjustments do you need to make?

Research and planning
What have you learnt about music magazines?
What do you feel you could replicate? Why?
What do you feel you could not replicate? Why

Technology
Which technologies are a strength for you?
Which will require additional work?

Photographers

Rankin

Patrick Demarchelier

Steven Meisel

Terry Richardson

Victor Demarchelier

Arnaud Pyvka

Jan Welters

Emma Summerton

Tony Kelly

Peter Lindbergh

Ellen Von Unwerth

Juergen Teller

Mert & Marcus